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Your retail marketing automation checklist
Learn how you can boost your customer engagement campaigns with our retail marketing automation checklist.
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Why customer data is the enemy of CX
What is the conflict between customer data versus customer experience? Find out how to deliver great CX with customer data in this blog!
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The retailer’s guide to customer engagement
Learn everything you need to know about customer engagement and how retailers can drive success in the “new normal”.
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What are the latest trends in business communication?
Dive into the current trends in business communication based on over 448 billion interactions that took place on our platform.
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The secret life of artificial intelligence
Should we be scared of sentient AI? What are advanced language models and what is their impact on our lives today and tomorrow? Find out more!
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Conversational commerce in retail
What is conversational commerce in retail? How can retailers capitalize on it and what are the benefits? Find out this and more!
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A guide to conversational marketing chatbots
Everything you need to know to build an effective conversational marketing chatbot – including the rules around starting conversations, how to create a chatbot persona, and all the steps in the design and build phase.
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GDPR regulations and best practices for transactional emails
When sending transactional emails does GDPR require you to get opt-in first? Can you add campaign links to the email footer? We answer these questions and many more.
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The WhatsApp eCommerce customer journey
Take your ecommerce and retail experience to the next level! Here’s how our omnichannel platform enables you to create conversational interactions on WhatsApp throughout the entire customer journey.
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AI chatbots to drive conversational commerce
What role do conversational AI chatbots play in conversational commerce and what can we expect next? Learn more!
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Boost your email ROI with interactive content
How to use kinetic content and AMP features alongside deep personalization to create emails that stand out in your subscribers’ inboxes.
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What is a customer data platform and why you need one?
A CDP creates a single database that you can leverage to boost your CX. Read to know what a customer data platform is and how you can use it.
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Omnichannel retail trends for transformed customer experiences
Transform customer experiences with these omnichannel retail trends for elevated customer journeys and a smoother path to purchase.
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Mobile engagement: How to standout in the mobile world
Your mobile app is your most valuable real-estate on your customer’s smartphone. Learn how you can leverage mobile engagement to ensure customer stickiness and app adoption.
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How to craft an effective email marketing strategy plan
Discover the ins and outs of developing an effective email marketing strategy plan to boost ROI and conversion rates.
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Abandoned cart best practices and alternative solutions
Explore powerful alternatives to boosting abandoned cart recovery rates to improve conversion rates and bottom lines.
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Product updates: Improved customer experience and added reliability with new Email Data Center, WebRTC SDK 2.0, and more integrations
Check out new updates and features to help grow your business by reducing manual work for you and your customers.
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Securing the messaging ecosystem from artificial inflation of traffic
Fraud not only costs telcos and businesses financially, but also brings down their trustworthiness, security, and affects reputation.
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Demystifying conversational experience: The ultimate guide to everything conversational
Deep dive into the conversational ecosystem and learn what you need to create the ultimate conversational experiences.
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How to provide the best CX for online shoppers in South Africa
While online retail in South Africa continues to grow significantly, shopping habits are changing thanks to various channels to choose from in the customer journey.
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7 Must-have customer data platform capabilities
Learn the ins and outs of the core capabilities that make up a dynamic customer data platform – and the additional ones that increase customer satisfaction and ROI.
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How to optimize omnichannel marketing automation with a customer data platform
Adapt to the evolving consumer buying journey with omnichannel marketing strategies for personalized interactions on mobile messaging channels
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SIM farms and SIM boxes: Understanding the threat to A2P messaging
What are SIM farms, why should MNOs and enterprises be concerned about them, and what can be done to avoid them?
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The ultimate guide to email automation
The only email automation how to guide you will ever need – packed with practical advice, worked examples, and mistakes to avoid. From creating triggered emails to building nurture flows that convert – we cover it all.
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Chatbots have come of age
Join us for an overview of the latest chatbot technology, the types of chatbots now available, the secrets to chatbot conversation design, and some real-world chatbot examples.
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Telecom digital transformation: Tips to thrive in the digital future
Find out what the future holds for telecoms – from 5G to digital customer experience.