A new entity API allows you to assign each customer a unique entity ID. This means that each of your clients can be simply assigned their own resources, enabling quick granular configuration and reporting at the customer level – leading to reduced manual work and costs.

By being able to manage each client account individually, each entity and channel only needs to be assigned the resources they require – resulting in less wastage and greater efficiency.

You can now save time and effort by automatically purchasing 10DLC numbers via the API. Brands, campaigns, and regular DID numbers can also be registered automatically via the API, significantly speeding up the deployment process.

Create multiple environments, each with its own configuration, that can be used for production, testing, or any other purpose or use case. With Application API it is simple and fast to update configuration and switch between environments when it comes to sending.

A sending strategy enables easy and consistent set up of how your client’s senders will execute traffic. Pick a randomization option to distribute traffic across senders dedicated to that client, or with advanced options set a sticky sender or always use a sender with same area code.

Set up the webhooks and authentication on your own and subscribe to notifications of your own choosing, for any channel or use-case. This level of autonomy and flexibility will allow you to create better reports, faster.