2023 Gartner ® Competitive Landscape: Communications Platform as a Service (CPaaS)

We are proud to announce that Infobip was recognized in 2023 Gartner Competitive Landscape CPaaS report. We believe this is a powerful step forward in our work to be the full stack communications platform-as-a service with global reach.

According to Gartner, “The CPaaS market has advanced to include higher functionality, with vendors now both stretching into adjacent markets like CCaaS, CRM, CDP and CAI. CPaaS providers must package an offering that encompasses the customer’s total experience to capture new growth and higher margins.”

As the market continues to mature, analysts recommend CPaaS vendors to:

  • “Construct customer experience as a service (CXaaS) offerings to target the entire customer life cycle by encompassing not just CPaaS, but also contact center, customer data platform (CDP) and conversational artificial intelligence (CAI), as well as customer journey orchestration.
  • Accelerate time to value for customer experience (CX) by providing tools such as user-friendly templates, “solutions in a box” for advanced use cases, improved visual builders and detailed journey analytics.
  • Address the needs of all organization sizes and maturities on a global scale by constructing a network of go-to-market (GTM) partners, including systems integrators (SIs) and value-added resellers (VARs).”

Download this report to:

  • Understand how the CPaaS market is evolving
  • Learn more about competitive situation and trends
  • Discover Gartner recommendations for the CPaaS vendors

Gartner, Competitive Landscape: Communications Platform as a Service, 17 March 2023, By Brian Doherty, Daniel O’Connell, Lisa Unden-Farboud and Ajit Patankar.

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